Gap Email Marketing 2014-2022
A few select emails from the thousands I designed weekly during my tenure at Gap. The below includes a variety of different divisions and seasonal campaigns.
Context and Considerations
- The stories and products featured on each project were asked of Marketing based on current fashion trends and company needs.
- Each division (Womens, Mens, GapFit, Kids, Baby) includes design elements that make their category distinct from one another.
- Design direction (e.g. typography, layout, color) was based on the creative direction of the brand for that specific season.
- Close collaboration with our marketers and copywriters throughout the entire design process.
My Role
- Email Digital Designer. Responsible for carrying through brand identity and seasonal creative direction through our projects while meeting company marketing needs.
- Associate Art Director responsible for digital creative direction of Womens, Mens & GapFit divisions.
womens emails
gapbody emails
gapfit emails
